Marketing Communications Services
Market Focus
Markets change. Buyers change. Companies learn that their old definition of an ideal prospect is invalid, or that they no longer have internal consensus on who that is.
Bartlett:creative can help you write a new story that brings your target market into focus, backed by research or analysis, if necessary.
Branding & Messaging
Over the past 10 years, it has been well established that a company does not own its brand image; its customers do.
Bartlett:creative can help you learn what your brand means to your target market, and then re-write your sales messaging for greater impact.
Database Marketing
Your marketing database is one of your greatest assets. Are you working it hard? Is it bearing good fruit?
Bartlett:creative offers the Market-Direct Campaign, a pilot-program to consolidate your marketing database, expand it and make it work harder.
Media Promotions
Online marketing and networking have exploded the media options for promoting your business.
Bartlett:creative can evaluate your media channels, and your messaging, to help determine what to announce and where to announce it, under the canopy of a consistent media communications program.
Customer Loyalty
This area of marketing is about “community.” Your business, your brand, operates within a community of believers and doubters.
Bartlett:creative can provide a customer satisfaction benchmark to be measured over time. This simple tool always enlightens! And it becomes a primary input to Market Focus, Branding and Messaging.
Markets change. Buyers change. Companies learn that their old definition of an ideal prospect is invalid, or that they no longer have internal consensus on who that is.
Bartlett:creative can help you write a new story that brings your target market into focus, backed by research or analysis, if necessary.
Branding & Messaging
Over the past 10 years, it has been well established that a company does not own its brand image; its customers do.
Bartlett:creative can help you learn what your brand means to your target market, and then re-write your sales messaging for greater impact.
Database Marketing
Your marketing database is one of your greatest assets. Are you working it hard? Is it bearing good fruit?
Bartlett:creative offers the Market-Direct Campaign, a pilot-program to consolidate your marketing database, expand it and make it work harder.
Media Promotions
Online marketing and networking have exploded the media options for promoting your business.
Bartlett:creative can evaluate your media channels, and your messaging, to help determine what to announce and where to announce it, under the canopy of a consistent media communications program.
Customer Loyalty
This area of marketing is about “community.” Your business, your brand, operates within a community of believers and doubters.
Bartlett:creative can provide a customer satisfaction benchmark to be measured over time. This simple tool always enlightens! And it becomes a primary input to Market Focus, Branding and Messaging.
A direct path to more effective lead generation
Why do so many companies struggle with lead generation? According to Marketing Experiments, a scientific, Internet-based research lab that conducts experiments in optimizing sales and marketing processes, “roughly 80 percent of leads are regularly squandered.”
While the explosion of online marketing and networking since the early 2000s offers a potential lead-generation boon to business, it has also generated a cloud of confusion. Not only are we inundated with new online marketing and social networking tools, this explosion has spawned a host of new concepts: Demand Generation vs. Lead Generation. Lead Nurturing. Social Networking. What do these mean and what can they do for sales?
Two common problems arise.
- Over-complication.
- Avoidance.
Technology is adopted that doesn’t fit; great effort goes into deploying it but eventually team focus dissipates. A classic example is highly sophisticated customer relationship management (CRM) programs that are partially deployed, with team members eventually falling back on their comfortable spreadsheets to keep track of their most important leads. Which results in dissipation of the lead generation and lead nurturing process.
The contrasting problem is avoidance. Unclear of what to do or how to implement online marketing technology, CEOs naturally tend to wait on more insight or inspiration. Which can cause lost opportunities.
The Bartlett:creative Market-Direct Campaign offers a back-to-basics approach to consolidating and simplifying lead generation activities to
- refocus your target market,
- sharpen your message,
- expand the number of qualified prospects, and
- deliver more sales-ready leads to your sales closers.
To keep it action-oriented, we have designed the campaign as a six-month pilot project that can be implemented, in most cases, within 30 days. Read program description.
- Rob Bartlett
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P.O. Box 421885, Houston 77242 |
