Resources for Marketing
Check out these executive resources for learning about the essentials of marketing communications.
Market Focus: Building blocks for a neater business model
Here is a simple prescription for clarifying your business model from a writer named Jay Dwivedi. Jay offers a simple building block approach.
Branding & Messaging: Understanding and managing your brand
The book titled The Brand Gap by Marty Neumeier continues to be the best guide I have seen for how to think about “branding” a product or service, and how to develop a powerful message platform. See it on SlideShare.
Market Focus: Building blocks for a neater business model
Here is a simple prescription for clarifying your business model from a writer named Jay Dwivedi. Jay offers a simple building block approach.
Branding & Messaging: Understanding and managing your brand
The book titled The Brand Gap by Marty Neumeier continues to be the best guide I have seen for how to think about “branding” a product or service, and how to develop a powerful message platform. See it on SlideShare.
Database Marketing: The science of direct marketing
Marketing Experiments is a scientific, Internet-based research lab that conducts experiments in optimizing sales and marketing processes. If you believe in science and want to optimize your marketing communications, this group offers extensive knowledge.
Media Promotions: Two-way public relations
Online media and social networking have become an inevitable part of B2B sales. Captavi is a very interesting hybrid solution, centered around relationship marketing, that I am currently investigating.
Customer Loyalty: Know thy customer
Before it was a book, The Ultimate Question was a 2003 Harvard Business Review article that has changed the game in measuring and managing customer loyalty.
Marketing Experiments is a scientific, Internet-based research lab that conducts experiments in optimizing sales and marketing processes. If you believe in science and want to optimize your marketing communications, this group offers extensive knowledge.
Media Promotions: Two-way public relations
Online media and social networking have become an inevitable part of B2B sales. Captavi is a very interesting hybrid solution, centered around relationship marketing, that I am currently investigating.
Customer Loyalty: Know thy customer
Before it was a book, The Ultimate Question was a 2003 Harvard Business Review article that has changed the game in measuring and managing customer loyalty.
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